Overview
SmartlyQ's Ad Manager lets you create, manage, and optimise advertising campaigns across Meta (Facebook & Instagram) and Google — all from within SmartlyQ. No need to switch between multiple ad platforms.
Key Capabilities
- Multi-platform ads — manage Meta and Google ad campaigns in one place
- Full campaign lifecycle — create, monitor, edit, pause, and analyse campaigns
- Dashboard metrics — spend, impressions, clicks, conversions, and ROAS at a glance
- Campaign wizard — guided 9-step campaign creation process
- Audience builder — create and manage targeting audiences
- Creative library — store and reuse ad creatives
- Audit log — track all changes and actions taken on campaigns
How to Access
Navigate to Ad Manager from the sidebar. The main dashboard shows an overview of all your ad accounts and campaigns.
Dashboard Overview
The Ad Manager dashboard displays:
- Total spend — current period spend across all campaigns
- Key metrics — impressions, clicks, CTR, CPC, conversions
- Active campaigns — list of currently running campaigns with status indicators
- Quick actions — create new campaign, view reports, manage audiences
Prerequisites
Before using the Ad Manager, you need to:
- Connect your Meta Ads account (via Integrations)
- Connect your Google Ads account (via Integrations)
- Select the ad accounts you want to manage
Tip: Start by reviewing your existing campaign performance in the dashboard before creating new campaigns. This gives you a baseline for improvement.