Ads Performance Insights

Overview

SmartlyQ integrates with Meta Ads and Google Ads to bring your advertising performance data into the same dashboard as your organic social metrics. View spend, impressions, clicks, conversions, and ROI without switching tools.

Key Capabilities

  • Meta Ads insights — campaign, ad set, and ad-level performance data
  • Google Ads insights — search, display, video, and shopping campaign metrics
  • Key metrics — spend, impressions, clicks, CTR, CPC, conversions, ROAS
  • Date range filtering — analyse any time period
  • Comparison — compare periods to track improvement
  • Export — download data as CSV or include in custom reports

How to Access

  • Meta Ads: Navigate to Analyse > Facebook Ads from the sidebar
  • Google Ads: Navigate to Analyse > Google Ads from the sidebar

What You'll See

  • Campaign overview — all active and recent campaigns with key metrics
  • Performance trends — charts showing spend and results over time
  • Top performers — which campaigns and ads are delivering the best results
  • Cost analysis — CPC, CPM, and cost-per-conversion breakdowns

Tip: Combine ad performance data with your organic social reports in Custom Reports for a complete view of your marketing ROI.