Overview
The Audience Builder helps you define who sees your ads. Create saved audiences based on demographics, interests, behaviours, and custom data to ensure your ads reach the right people.
Key Capabilities
- Audience creation wizard — 4-step guided process
- Demographic targeting — age, gender, location, language
- Interest targeting — based on users' interests and activities
- Behaviour targeting — based on purchase behaviour, device usage, etc.
- Custom audiences — upload customer lists or create from website visitors
- Lookalike audiences — find new people similar to your best customers
- Saved audiences — save and reuse audiences across campaigns
How to Access
Navigate to Ad Manager > Audiences from the sidebar.
Creating an Audience
- Click Create Audience
- Define demographics — select locations, age range, gender
- Add interests & behaviours — narrow your audience by interests
- Set audience size — preview estimated reach
- Save — give your audience a name for easy reuse
Tip: Create both broad and narrow audiences. Test broad targeting for reach and narrow targeting for conversions to find the best balance.