Brands & Brand Voice

Overview

The Brands feature lets you define and manage brand identities within SmartlyQ. Set up brand guidelines, voice, colours, and assets so all your content stays consistent.

Key Capabilities

  • Brand profiles — create profiles for each brand you manage
  • Brand voice — define tone, style, and communication guidelines that AI tools follow
  • Visual identity — store brand colours, logos, and fonts
  • Multi-brand support — manage multiple brands (perfect for agencies)
  • AI integration — AI tools automatically use your brand voice when generating content

How to Access

Navigate to Connect > Brands from the sidebar.

Setting Up a Brand

  1. Click Create Brand
  2. Enter the brand name and description
  3. Define the brand voice — tone (professional, casual, playful), key phrases, words to avoid
  4. Add visual assets — logo, colour palette
  5. Save

How Brand Voice Works

When you generate content using AI (Assistant, Templates, Article Generator, etc.), SmartlyQ automatically applies the selected brand's voice guidelines. This means:

  • Content matches your brand's tone and style
  • Key phrases and terminology are used consistently
  • Restricted words or phrases are avoided

Tip: Spend time defining a detailed brand voice upfront — it pays dividends every time you generate content.