Overview
SmartlyQ's campaign creation wizard guides you through a 9-step process to build complete ad campaigns. From choosing your objective to setting your budget and creating ad creatives — everything is covered.
Campaign Creation Wizard (9 Steps)
- Objective — Choose your campaign goal (awareness, traffic, engagement, leads, sales)
- Campaign Details — Name, budget type (daily/lifetime), and schedule
- Ad Account — Select which connected ad account to use
- Audience — Define or select your target audience
- Placements — Choose where your ads appear (feed, stories, search, etc.)
- Budget & Schedule — Set spend limits and campaign duration
- Ad Creative — Upload images/videos, write copy, add CTAs
- Preview — Review how your ad will look across placements
- Launch — Submit your campaign for review and publishing
Managing Ad Sets
Ad sets let you organise different audience and budget combinations within a campaign:
- Create ad sets with different targeting for A/B testing
- Set budgets at the ad set level for granular spend control
- Monitor performance and pause underperforming ad sets
Managing Individual Ads
Within each ad set, you can:
- Create multiple ad variations with different creatives
- A/B test headlines, images, and CTAs
- Pause/resume individual ads based on performance
- Edit ad content and targeting in real time
Tip: Start with 2-3 ad variations per ad set to test which creative and copy resonates best with your audience.