Overview
The Creative Library stores all your ad visuals and copy for easy reuse across campaigns. Combined with Ad Analytics, you get a complete view of which creatives perform best.
Creative Library
- Centralised storage — all ad images, videos, and copy in one place
- Organise by campaign — tag and categorise creatives
- Quick reuse — select existing creatives when building new ads
- Performance tracking — see which creatives generate the best results
How to Access
Navigate to Ad Manager > Creatives from the sidebar.
Ad Analytics
The Ad Analytics dashboard provides:
- Campaign comparison — side-by-side performance of multiple campaigns
- A/B test results — clear winner identification for ad variations
- Placement breakdown — performance by ad placement (feed, stories, search)
- Time analysis — performance trends over time
- Cost metrics — CPC, CPM, CPA, and ROAS breakdowns
How to Access Analytics
Navigate to Ad Manager > Analytics from the sidebar.
Audit Log
Every action taken in the Ad Manager is recorded in the Audit Log:
- Campaign creation, edits, and pauses
- Budget changes
- Audience modifications
- Who made each change and when
Navigate to Ad Manager > Audit Log to review the history.
Tip: Review your Audit Log regularly to understand what changes correlate with performance improvements or declines.